Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06884_Field_TCUM T449.txt

Text File | 1996-04-10 | 868b | 15 lines

psychopathology of everyday life. In the age of the photograph,
language takes on a graphic or iconic character, whose
“meaning” belongs very little to the semantic universe, and not
at all to the republic of letters.

     If we open a 1938 copy of Life , the pictures or postures
then seen as normal now give a sharper sense of remote time
than do objects of real antiquity. Small children now attach the
phrase “the olden days” to yesterday’s hats and overshoes, so
keenly are they attuned to the abrupt seasonal changes of
visual posture in the world of fashions. But the basic experience
here is one that most people feel for yesterday’s newspaper,
than which nothing could be more drastically out of fashion.
Jazz musicians express their distaste for recorded jazz by
saying, “It is as stale as yesterday’s newspaper.”